Emerging Economies and the Transformation of International Business: Brazil, Russia, India and China (BRICs) (New Horizons in International Business series) - Hardcover

Hardcover

ISBN 10: 1845425979 ISBN 13: 9781845425975

Publisher: Edward Elgar Publishing, 2007

Synopsis

The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality.

As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICs.

This enlightening study will be of great interest to students and scholars of international business. Executives of large companies will find it of great practical use when planning their organization's future strategies.

About this title

About the Author:

Edited by Subhash C. Jain, Professor of International Marketing, Director, Center for International Business Education and Research (CIBER), Director, GE Global Learning Center, University of Connecticut, US and Executive Faculty, Graduate School of Business, Zurich, Switzerland

About this edition

• Publisher: Edward Elgar Publishing
• Publication date: 2007
• ISBN 10: 1845425979
• ISBN 13: 9781845425975
• Binding: Hardcover
• Number of pages: 576
• Editor: Jain Subhash C.