The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation - Hardcover

Elkington, John

Hardcover

ISBN 10: 1841121428 ISBN 13: 9781841121420

Publisher: Capstone, 2001

Synopsis

Based on first-hand experience, The Chrysalis Economy explores some extraordinary cases of corporate meta-morphosis as we begin the long haul from today¹s Caterpillar Economy to tomorrow¹s Butterfly and Honeybee Economies. John Elkington looks over the shoulders of business leaders and boards as they build the values-based platforms essential for sustainable value creation. He also looks at the corporate cultures which will be needed and the steps required to achieve them.

About this title

From the Back Cover:

"If capitalism survives, which its behavior at the outset of the 21st century make a matter of doubt, John Elkington will have been one of the contributors to its deserving to do so. Against all the odds, the optimism which imbues this lively and challenging book could be made reality - but only if its lessons are learnt."
SIR GEOFFREY CHANDLER, Chair, Amnesty International UK Business Group, 1991-2001

"John is simply the field's maestro of incisive and enlightening metaphors - listen for the 'pings' going off in people's heads as they read this, his latest book."
SIMON ZADEK, author of The Civil Corporation; Chair, Institute of Social and Ethical Accountability, UK

"Is this book in your boardroom, your CEO's briefcase - or better yet, on his/her bedside table? In the search for reliable indicators of sustainability, the presence of The Chrysalis Economy in such places may prove to be a lead indicator suggesting how well your company or organisation is preparing to face the 21st century challenge of turning sustainability from prattle into practice. John Elkington's visionary but practical guide will help many business leaders make sense of sustainability. A book to steer by."
RALPH HALLO, President, European Environmental Bureau, Belgium

"John Elkington's newest work, The Chrysalis Economy, offers breath-taking insight into the most important trends of our new century and their implications for business and society. A thinker of extraordinary creativity and depth, he once again demonstrates why leaders all over the world turn to him as advisor and guide."
ROBERT KINLOCH MASSIE, Executive Director, Coalition for Environmentally Responsible Economies (CERES), USA

"The Chrysalis Economy is just what my generation has been waiting for: a how-to manual on creating companies we would feel proud to work for. One compelling reason why CEOs and other corporate leaders should listen: the next generation of leaders won't work for you unless you do."
AMY MIDDELBURG, Sustainability Program Manager, PricewaterhouseCoopers, and Co-Founder, CSR Chicks, UK.

"The Chrysalis Economy leaps to the top of the list of 'must-read' books for CEOs and other business leaders of today...John Elkington not only captures the tumultuous changes under way at the global intersection of business and society, but also provides a structure to understand it..."
JOHN PRESTBO, Editor, Dow Jomes Indexes, USA

From the Inside Flap:

THE CHRYSALIS ECONOMY
Two parallel trends are rocking the world of business. Firstly, a new breed of CEOs and business leaders - younger, smarter, networked in new ways - is transforming household name corporations from old corporate models to new styles of corporate citizenship. Secondly, at blistering speed, the global economy is being radically restructured as the new economy wipes away established modes of doing business. But what are the links between the worlds of virtue and virtuality? And which of today's companies and business models will prove sustainable?

Based on first-hand experience, The Chrysalis Economy explores some extraordinary cases of corporate metamorphosis as we begin the long haul from today's Caterpillar Economy for tomorrow's Butterfly and Honeybee Economies. John Elkington looks over the shoulders of business leaders and boards as they build the values-based platforms essential for sustainable value creation. He also looks at the corporate cultures which will be needed and the steps required to achieve them.

John Elkington is Chairman of one of the world's leading strategy consultancies, SustainAbility, and the bestselling author of Cannibals with Forks and The Green Consumer Guide. John Elkington coined - and Cannibals with Forks launched - a new term, the 'triple bottom line', which has since helped catalyze profound changes in the corporate accountability and reporting agendas. In the process, his pioneering work is helping to drive the evolution of new forms of 'stakeholder capitalism'.

The Chrysalis Economy is the fruit of John Elkington's work and other interactions with some of the 'Citizen CEOs' who are leading the charge to a new economic order. The book identifies the steps world-class companies like BP, Ford, Shell and Unilever are taking towards true corporate citizenship, including new forms of portfolio management, sustainability accounting and reporting and, ultimately, radically different forms of corporate governance.

If the 19th Century was typified by mercantile capitalism and the 20th Century by corporatism, then the 21st looks set to be the century of globalism, not just globalization.The Chrysalis Economy explores the implications for markets, companies and business leaders.

About this edition

• Publisher: Capstone
• Publication date: 2001
• ISBN 10: 1841121428
• ISBN 13: 9781841121420
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288