The Ultimate Book of Business Breakthroughs: Lessons from the 20 Greatest Business Decisions Ever Made - Softcover
The Ultimate Book of Business Breakthroughs tells the stories behind the greatest
business decisions of all time and draws out the critical and universal lessons. From
Mickey Mouse to the invention of mass production at Ford, and from "just doing it"
with Nike to General Electric's research laboratory, these business breakthroughs
show how imagination, guts and conviction can transform a business or industry
overnight.
business decisions of all time and draws out the critical and universal lessons. From
Mickey Mouse to the invention of mass production at Ford, and from "just doing it"
with Nike to General Electric's research laboratory, these business breakthroughs
show how imagination, guts and conviction can transform a business or industry
overnight.
"synopsis" may belong to another edition of this title.
From the Inside Flap:
The Ultimate Book of Business Breakthroughs At the heart of all business success is a key decision. The decision of one Coca Cola executive to give all GIs access to cheap supplies of Coke during World War II created the link between Coke and the American way of life that has sustained the firm ever since. Anita Roddick’s decision not to sell cosmetics tested on animals created a worldwide retail revolution. With insight and humour, The Ultimate Book of Business Breakthroughs tells the story behind each decision and draws out the critical and universal lessons for all business people. From Mickey Mouse to the invention of mass production at Ford, and from ‘just doing it’ with Nike to General Electric’s research laboratory, these business breakthroughs show how imagination, guts and conviction can transform a business or industry overnight. At last the greatest business decisions of all are at your fingertips. All you need to do now is imagine the impossible. More Ultimate Books from Capstone The Ultimate Book of Business Brands The Ultimate Book of Business Creativity The Ultimate Book of Business Gurus The Ultimate Book of Business Quotations The Ultimate Book of Business Thinking The Ultimate Book of Investment Quotations The Ultimate Business Library The Ultimate Entrepreneur The Ultimate Investor
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- PublisherCapstone Ltd
- Publication date2001
- ISBN 10 1841120286
- ISBN 13 9781841120287
- BindingPaperback
- Edition number1
- Number of pages302
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The Ultimate Book Of Business Breakthroughs
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ISBN 10: 1841120286
ISBN 13: 9781841120287
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