Extending the work of his previous books, The Entrepreneur and The Economics of Business Culture, Mark Casson analyzes economic institutions from an integrated social science perspective. This perspective is based on the rational action principle of mainstream economics, modified to allow for endogenous preferences and information costs. Combining plausible assumptions with analytical rigor, the integrated approach offers important new insights into a wide range of issues, including the growth of firms, family business, regional business networks, international business elites, and the influence of cultural values on long run economic growth. The integrated social science approach has implications for all the social sciences, and so the book is addressed to both business and management practitioners as well as scholars from a wide range of disciplines.
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Book Description Condition: New. Seller Inventory # 26133740619
Book Description Condition: New. Seller Inventory # 126814100