Motorcycling in the '50s (Veloce Classic Reprint) - Softcover

Clew, Jeff

Softcover

ISBN 10: 1787110990 ISBN 13: 9781787110991

Publisher: Veloce Publishing Ltd, 2017

Synopsis

For many, a motorcycle bought at the beginning of the 1950s was a first taste of the freedom offered by personal transport.

Postwar austerity was fading, money was still tight, and new machines were virtually unobtainable; but there were plenty of cheap, prewar, machines around, and an ex-War Department motorcycle could be bought dealers in payments; better still it would be sent to your local railway station.

Ex-army dispatch riders’ coats and boots would serve to keep the weather at bay as the new motorcyclists explored and enjoyed the quiet roads in a pre-motorway era.

The decade would become a Golden Era of motorcycling as manufacturers brought new and excitingly advanced machines to an appreciative audience that had never even heard of a Japanese motorcycle.

Motorcycle sport mushroomed in popularity at a time when you actually had to go to the race to see it and helped to reinforce the public’s ever-growing enthusiasm for the motorcycle. The era would also see the arrival of the moped, scooter and bubblecar.

For those who were there, Jeff Clew’s Motorcycling in the '50s will provide a delightful nostalgic journey into the past, while those younger riders who cherish 1950s motorcycles today will discover a whole new dimension to their enjoyment of the machines.

About this title

About the Author:

Jeff Clew was an active motorcyclist from 1946 in both road and competition events. He retired in 1991 as Editorial Director of the Haynes Publishing Group, was a regular contributor to Old Bike Mart, and on irregular occasions to most other motorcycling magazines. He was a member of the Vintage MCC and founder of one of its Sections, also a member of the LE Velo Club and of the London Douglas MCC and the Kickstart Club of Torbay. Jeff also had some experience of broadcasting on radio and TV.

Review:

Put simply, we think this book is worthy of your coin and is fit for sticking on your own coffee table. It's not a demanding read, so you can easily dip in and out between the TV ads for eye make-up, car insurance and whatnot. And the narrative convincingly takes you back to the fifties (as opposed to having been written by a bluffer born in the 1970s onward) ... As a gift, it will probably go down well. Or just buy it for yourself. So if you've got an interest in the fifties era, here's when you can get yourself properly Clewed in. Sump. This book is a nostalgic collection of road tests, feature articles, and classic advertisements ... If you were around at the time, this book will rekindle great memories, and if you were not, you may come to agree with the author that this was indeed the golden era of motorcycling. - Old Bike Australasia. I found the whole book extremely interesting and brought back many happy memories, and it has a special place on my bookshelf. - On The Level. Motorcycling in the 50s was originally published in 1995 and has always been antiquarian. Veloce recently released the book in the Classic Reprint Series, which undoubtedly made motor enthusiasts who have experienced this years, and / or who are weak for especially the British two-wheelers of the mite, making a lot of fun. Because the book is written by the well-known British motor journalist and writer Jeff Clew, in 144 pages, offers a fascinating and nostalgic look at an era in which the English motor industry still has high days, the scooter has made up, two-stroke engines went on better perform, the moped developed and side-shift combinations were another common sight on the road. There is also attention to sports events in those years, both on the road (the Isle of Man TT course) and in the field. Anyone who wants to turn around in style in his 1950s can find in this book what he had wearing helmets, jackets, gloves and sunglasses in those years (which was often material from the military dumps until quite in the 1950s). The book is illustrated with over 120 black and white pictures and illustrations. - Het Motor Rijwiel. For those of us who were there or young enough to have noticed the events we see a rebirth of the British motorcycle industry as well as some of the last gasps before the inevitable decline. New ideas come and go and sometime we were slow to react. Powered bicycles and scooters offered much and we responded well enough only to have the competition show us how it should be done. The two-stroke can out of tis domestic ride to work to growl out its possibilities. Many attempts at family transport were tried through sidecars and bubble cars until Alec Issigonis gave us the Mini. When people think of motorcycling, one of the notable periods is always the 50s and early 60s. It is set apart from the 20s and 30s not only by a World War but by a view of motorcycling that went from basic transport to a social form of enjoyment and presaging what we know today. For some this is a trip down memory lane. For others this is a short history of what our grandparents and parents experienced and the joy or otherwise that they passed on to today's offspring. An interesting portrayal and experience of motorcycling in the 50s ... great times. - T. Aston. Motorcycling in the '50s is full of old photographs and period adverts taking one back through time. - J. Wright. This reviewer loved the black and white, almost 'scrapbook' design of this large-format classic reprint by Jeff Clew from Veloce Publishing. All the spontaneity, simplicity and promise of things to come that defined the 1950s come to life on every one of its 144 pages - and who needs colour anyway? Liberally laced with old photos and period adverts, it takes the reader on a fulfilling trip back through time. A colourful BSA advert featuring a Golden Flash and a Bantam makes the perfect front cover. - Old Bike Mart.

About this edition

• Publisher: Veloce Publishing Ltd
• Publication date: 2017
• ISBN 10: 1787110990
• ISBN 13: 9781787110991
• Binding: Paperback
• Number of pages: 144