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A body of celestial beings, who wanted to develop their influence upon the people of the earth, commissioned an experienced and independent investigator to provide them with a feasibility report.
When he came back, he said:
"Here is a complete analysis of the situation. To get through to mankind, you must promise happiness to those who are sad, and threaten with distress those who are happy. They are all to be exposed to tension, anxiety, joy and repetition. They must be induced to think, when they are hypocrites, that they are honest and straightforward. You will also sanctify self-indulgence, by making people enjoy suffering and then tell them that they are not enjoying it, because it is a punishment."
"But this is terrible!" exclaimed the celestial ones. "We could never do that. To turn people into automata, to manipulate them ..."
"Now listen," said the expert, "do you or do you not want to extend your territory? If you plan expansion in this field, you must remember that - for thousands of years - your competitors have been ahead of you. They are well established there, and they are successful. In fact there are only a very few, quite insignificant, exceptions ..."
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