Making and Marketing a Successful Creative Business: A Crafter's Guide - Softcover

Pullen, Fiona

Softcover

ISBN 10: 1782215298 ISBN 13: 9781782215295

Publisher: Search Press, 2018

Synopsis

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK

About this title

About the Author:

Fiona Pullen is the founder of The Sewing Directory (http://www.thesewingdirectory.co.uk/), the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and fortnightly competitions, aiming to offer something for everyone. She now has a community of over 30,000 people all interacting on Facebook, Twitter and Pinterest along with The Sewing Directorys own blog. Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals. Fiona lives in Devon.

Review:

Craft a Creative Business has been my bible these last few months and my notes are extensive. I couldn't have created my website without it. -- Rachel Vanhinsbergh, owner of Strawberry Blossom Sewing Room * www.strawberryblossomsewingroom.com/ * Craft a Creative Business is the perfect book for anyone thinking about going into business in the craft sector. I've known Fiona Pullen for a considerable number of years, and during this time she has delivered the popular The Sewing Directory website, which has gone from strength-to-strength. She is very knowledgeable, and this book is a practical guide and will hold your hand through all the business jargon including how to get to grips with social media. -- Julie Bonnar, editor of trade magazine Craft Focus * www.craftfocus.com * I received this book as a Christmas present (2015) - I read it cover to cover! It's an easy read and the little activity tasks help you to focus on different areas. I found the sections on online selling and social media particularly helpful. I put into practice many of the suggestions, and this has resulted in a steady increase in web traffic and followers. I regularly refer back to the book and have recommended it to friends developing creative businesses. A must for anyone with a creative business. -- Ellie Whitehead, owner of online haberdashery store Oakapple Haberdashery * www.oakapplehaberdashery.co.uk * "The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen. -- Craig De Souza, CHA-UK * The Craft & Hobby Association UK *

About this edition

• Publisher: Search Press
• Publication date: 2018
• ISBN 10: 1782215298
• ISBN 13: 9781782215295
• Binding: Paperback
• Number of pages: 240