Writing for the Web (Writing Series) - Softcover

Kilian, Crawford

Softcover

ISBN 10: 1770402497 ISBN 13: 9781770402492

Publisher: Self-Counsel Press, 2015

Synopsis

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file. Write informative, persuasive content for blogs and personal and corporate web pages. Hook web surfers’ attention Write informative, persuasive content Develop content for corporate Websites Edit your material for an international audience Adapt content from print media to the web Edit material for an international audience Break print-based writing habits This book will help you write prose that’s as good as your code. It includes a convenient, easy-to-use Webwriter’s style guide to step you through the rules governing abbreviations, biased terms, capitalization, compound words, and clichés. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice. Whether you are creating a personal Website, developing your company’s Website, or publishing an e-zine, Writing for the Web offers sound advice on writing within the framework of three principles: 1. orient readers to your site 2. inform readers effectively 3. prompt readers to take action so that you get the results you want

About this title

From the Back Cover:

From blogs to corporate sites ― create the best digital content!

Content is king. While there are hundreds of books to help you design and improve websites and applications, they won’t matter if you don’t publish strong, lively content that people will want. That’s why Writing for the Web is an indispensable resource for any creator in the digital era.

Writing for the Web offers sound principles for writing persuasive, compelling copy and presenting it in an appealing format to build an audience that will act upon what it reads. New and professional creators will benefit from the book’s sensible, practical approach, advice and tips.

Whether you are creating an online portfolio, developing your company’s website or app, or starting or strengthening a blog, Writing for the Web shows you the best practices to hook readers and keep them coming back. The book also has its own blog with complementary content.

Learn how to:

· Adapt content from print to digital media.
· Edit your material to reach an international audience.
· Develop content across all platforms professionally.
· Use digital media for powerful, ethical expression and advocacy.
· Break print-based writing habits that are ineffective digitally. (2015-08-19)

About the Author:

Crawford Kilian has been teaching and writing online since the 1980s. He developed Capilano University's first online writing course, as well as teaching how to write for multimedia and the web. Kilian has published over 20 books as well as hundreds of articles both in print and online. He is a contributing editor of The Tyee.ca, and runs numerous blogs. His Self-Counsel books include Writing for the Web, Writing Science Fiction & Fantasy, and Sell Your Nonfiction Book.

About this edition

• Publisher: Self-Counsel Press
• Publication date: 2015
• ISBN 10: 1770402497
• ISBN 13: 9781770402492
• Binding: Paperback
• Edition number: 5
• Number of pages: 176