The Invisible Promise: A Field Guide to Marketing in an Upside-Down World - Hardcover
- PublisherMatt Holt
- Publication date2022
- ISBN 10 1637741928
- ISBN 13 9781637741924
- BindingHardcover
- Number of pages240
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Invisible Promise : A Field Guide to Marketing in an Upside-Down World
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World by Beckwith, Harry [Hardcover ]
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The Invisible Promise (Hardcover)
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BenBella Books
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Book Description Hardcover. Condition: new. Hardcover. Only 26 percent of Americans believe that advertisers "practice integrity."It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and then wonder if digital marketing-and indeed any marketing-might work at all.In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his 40+ years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781637741924
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The Invisible Promise: A Field Guide to Marketing in an Upside-down World
Published by
Matt Holt Books
(2022)
ISBN 10: 1637741928
ISBN 13: 9781637741924
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Book Description Hardcover. Condition: Brand New. 240 pages. 8.75x6.00x1.00 inches. In Stock. Seller Inventory # 1637741928
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