Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies - Hardcover

Lidow, Derek

Hardcover

ISBN 10: 163576176X ISBN 13: 9781635761764

Publisher: Diversion Books, 2018

Synopsis

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake?

Entrepreneurship is not what most people think it is. The myths that permeate our culture about founding a company causes countless people to throw away money, destroy relationships, and lose precious years of their life--all without a successful business to show for it at the end.

At the same time, giving up on entrepreneurship means ditching the greatest engine for personal advancement, freedom, and fulfillment the world has ever known. So how can you become an entrepreneur without giving up your health, your security, your friends, and your sanity? Building on Bedrock is about answering this question.

This book focuses on how and when you should take the leap and whether entrepreneurship is even the right thing for you in the first place. Building on Bedrock dissects the who, what, where, when, why, and how much of many the world's most successful self-made business people like Sam Walton, Walt Disney, and Estée Lauder--revealing the little known details of the stories behind the unequivocal success of these modern figures.

Building on Bedrock also uncovers a connection between happiness and business results that most experts overlook.

What are the keys to your future success? What you discover may surprise you.

About this title

From the Author:

I wrote this book because I was disturbed by the misconceptions surrounding entrepreneurship and what it takes to be a successful entrepreneur. Our misconceptions around the concept that successful entrepreneurship requires, "shooting for the moon with other people's money" cause nascent entrepreneurs to fail unnecessarily, cause aspiring entrepreneurs with great skills and ideas that could make lots of people happier to decide not to go forward, all resulting in a decline in entrepreneurship in our society--a society that counts on entrepreneurs to create new jobs, innovate, and grow our economy. In Building on Bedrock, I outline the fundamental principle of entrepreneurship that applies to us all: successful entrepreneurs make groups of people happy enough to gladly give them money in return.

About the Author:

Derek Lidow is one of the few New York Stock Exchange CEOs who left to start new companies from scratch―with unequivocal success. Lidow was CEO of International Rectifier, a $2 billion publicly held semiconductor company, before leaving to found iSuppli, a leading market research firm, which he sold for $100 million in 2010 to the global information leader IHS. Today, Lidow is giving back by teaching at Princeton University where he launched its campus-wide “design thinking” curriculum. He also works with Princeton’s aspiring entrepreneurs and their young companies.

Lidow has long demonstrated a rare ability to operate successfully in corporate, entrepreneurial, and academic environments. His novel contributions to research and analysis have forever improved companies as diverse as Sony, Samsung, Philips, Goldman Sachs and IBM. He has advised many of the world’s governments and largest companies. And he continues to drive innovation in research through ongoing projects with a number of partners.

Lidow is a frequent contributor to publications such as The Wall Street Journal, Harvard Business Review, Inc. Magazine, and Entrepreneur. He is also a media commentator whose coverage includes The New York Times, Bloomberg BusinessWeek, Forbes, The Economist, Nikkei, Reuters, and Taipei Times.

Lidow’s degrees come from Princeton and Stanford where he earned a PhD in applied physics as a Hertz Foundation Fellow. He is based in New York City and Princeton, NJ. DerekLidow.com

About this edition

• Publisher: Diversion Books
• Publication date: 2018
• ISBN 10: 163576176X
• ISBN 13: 9781635761764
• Binding: Hardcover
• Number of pages: 288