Surprise! The Secret to Customer Loyalty in the Service Sector - Softcover

Magnini, Vincent P.

9781631571022: Surprise! The Secret to Customer Loyalty in the Service Sector
Softcover
ISBN 10: 1631571028 ISBN 13: 9781631571022
Publisher: Business Expert Press, 2014
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Modern consumers are being bombarded with information from every angle. They can't absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages.

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  • PublisherBusiness Expert Press
  • Publication date2014
  • ISBN 10 1631571028
  • ISBN 13 9781631571022
  • BindingPaperback
  • Number of pages180

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