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Book Description Hardcover. Condition: New. Become a Digital MasterNo Matter What Business Youre InIf you think the phrase going digital is only relevant for industries like tech, media, and entertainmentthink again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itincluding your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, youll learn: How to engage better with your customers How to digitally enhance operations How to create a digital vision How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Seller Inventory # DADAX1625272472
Book Description hardcover. Condition: New. Seller Inventory # NEBACK-00019-06-19-2023
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Book Description Hardback or Cased Book. Condition: New. Leading Digital: Turning Technology Into Business Transformation 1.15. Book. Seller Inventory # BBS-9781625272478
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Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9781625272478
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Book Description Hardcover. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # IN_9781625272478