The Language of Branding (Management Science-theory and Applications) - Softcover

Gaski, John F.

9781616685942: The Language of Branding (Management Science-theory and Applications)
Softcover
ISBN 10: 1616685948 ISBN 13: 9781616685942
Publisher: Nova Science Pub Inc, 2011
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The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. This book dissects some vexing conceptual and even semantic issues surrounding the venerable word 'brand' itself and explores the usefulness of the conception of branding.

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  • PublisherNova Science Pub Inc
  • Publication date2011
  • ISBN 10 1616685948
  • ISBN 13 9781616685942
  • BindingPaperback
  • Number of pages95

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Book Description Condition: New. Editor(s): Gaski, John F. Num Pages: 95 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 155 x 231 x 9. Weight in Grams: 186. . 2011. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781616685942

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