The Attacker's Advantage (INDIA HC): Turning Uncertainty into Breakthrough Opportunities - Hardcover

Charan, Ram

3.77

253 ratings by Goodreads

9781610395687: The Attacker's Advantage (INDIA HC): Turning Uncertainty into Breakthrough Opportunities

Hardcover

ISBN 10: 1610395689 ISBN 13: 9781610395687

Publisher: PublicAffairs, 2015

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The phenomenon of uncertainty is not new; what is new is its intensity and potential to change industries and destroy companies. Business leaders can be on the defensive, or they can be on offense, prepared to lead decisively. The ability to deal with uncertainty is perhaps the paramount skill leaders must have to be successful in this era. Without it they risk becoming personally obsolete and driving their companies off a cliff.

In The Attacker's Advantage, renowned business expert and bestselling author Ram Charan shows what skills are needed to be able to spot the disruption that is coming, and what actions are necessary to take advantage of these changes. While many leaders know how to cope with operational uncertainty—when, for example, revenue fluctuates—the same cannot be said for dealing with structural uncertainty that can alter the money-making patterns of a company, industry or entire economic sector. Charan demonstrates the huge upside offered by structural uncertainty and provides the concepts and tools—such as being able to spot the catalysts of disruption, building organizational preparedness, developing a financial understanding of the consequences—to take advantage of forces that are creating new customer needs, market segments and ways to make money.

Uncertainty is now ubiquitous. The sources of structural change are so varied and fast moving, and their convergence so unpredictable. Digitization and the integration of technologies through software and hardware has already impacted many businesses, but much more is to come. With his unparalleled ability to cut through complexity and provide workable solutions, Ram Charan provides his readers with the ability to anticipate and deal with the biggest threats facing their business.

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About the Author:

Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 35 years working with many of the top companies, CEOs, and boards of our time. In Ram's work with companies including GE, MeadWestvaco, DuPont, Novartis, EMC, 3M, Verizon, Aditya Birla Group, Tata Group, GMR, Max Group, Yildiz Holdings, and Grupo RBS, he is known for cutting through the complexity of running a business in today's fast changing environment to uncover the core business problem or unseen opportunity. He has authored 15 books since 1998 that have sold over three million copies in more than a dozen languages. Execution, which he co-authored with former Honeywell CEO Larry Bossidy in 2002, was a #1 Wall Street Journal bestseller and spent more than 150 weeks on the New York Times bestseller list. He also has written for publications including Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive and USA TODAY.

Review:

*A Wall Street Journal bestseller*

"Coping with structural uncertainty and radical shifts in business models means executives need the insight to see around corners and the courage to move beyond boundaries. Ram Charan shows what it takes to go on the attack." Dominic Barton, Global Managing Director, McKinsey & Company

An invaluable resource for anyone navigating the market’s ever-changing but always taxing demands.” Publishers Weekly

"[Charan] addresses the current turbulent business environment, cutting through the veil of complexity to concentrate on new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.” Library Journal

"It is not enough for a sitting CEO-or any leader-to efficiently execute a successful strategy. As Ram points out you must be sufficiently alert to recognize early unfolding market disruptions. You need to be skilled not only in recognizing market changes but also in effectively transitioning the organization to exploit emerging opportunities. A must read for those leading companies in a tumultuous business environment." -Larry Bossidy, retired CEO and chairman of Honeywell International and coauthor of Execution and Confronting Reality

The Attacker’s Advantage will challenge your beliefs and take you out of your comfort zone with stories and examples of how change is impacting business, and how the winners are transforming the threats from change into a competitive advantage for themselves.” Kishore Biyani, founder and group CEO, Future Group

Ram Charan is one of the most astute business thinkers I have interacted with. In The Attacker’s Advantage he synthesizes his vast experience in guiding and dealing with a diverse set of boards, CEOs, and companies that are faced with one of the foremost business challenges of our times dealing with structural uncertainty.” Harsh Mariwala, chairman, Marico Ltd.

"We live in VUCA (Volatile, Uncertain, Complex and Ambiguous) business environment. Ram has framed the question that every leader faces on a daily basis. How can I make decisions and lead when things change so unpredictably and fast? By examining the sources of uncertainty, we can use this market scenario as a source of advantage. It means not only rethinking the business strategy, but also crafting a strategy to reskill the people to travel these new paths. Ram has drawn from his role as a coach to the boards and leaders of some of the largest corporations to navigate through these uncertain times. A great read for leaders.” Azim H. Premji, Sr., Chairman, Wipro

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