Advancing the Story: Broadcast Journalism in a Multimedia World - Softcover

Wenger, Debora Halpern; Potter, Deborah

Softcover

ISBN 10: 1608717143 ISBN 13: 9781608717149

Publisher: CQ Press College, 2011

Synopsis

It′s a multimedia world, and today′s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

About this title

About the Author:

Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists’ Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina–Charlotte.

 

About this edition

• Publisher: CQ Press College
• Publication date: 2011
• ISBN 10: 1608717143
• ISBN 13: 9781608717149
• Binding: Paperback
• Edition number: 2
• Number of pages: 416