Alignment 2.0: Strategic Research & Marketing Insights for the Thriving Orthopaedist - Hardcover

Bill Champion; Tony Edwards; Chassity Davis

Hardcover

ISBN 10: 160544054X ISBN 13: 9781605440545

Publisher: RockBench Publishing Corp., 2017

Synopsis

As an orthopaedic surgeon you are facing increasing regulation, mandated expenditures, and lower reimbursements, while at the same time, few beyond your patients and staff acknowledge the full extent of value you provide to society both economically and socially. Alignment 2.0 is about offering help offering you data, research, and a career of marketing insights on how to best promote and grow your practice in ways that will allow you to do more of the work you love and, over time, spend less money doing it. Highly reviewed and supported by leading practice management orthopaedists, Alignment 2.0 provides marketing strategy and consultation from the leading experts in the field. No other publication comes close to delivering this level of advice and insights necessary to be effective in today s changing healthcare environment. Understanding your challenges and the need to be consistently more efficient with your time and dollars, the content provided in Alignment 2.0 will position you and your practice as an honorable professional at its highest level versus a marketing or advertising strategy of selling soda pop like so many other practices. Alignment 2.0 is about putting all the right pieces together in a manner that aligns what you want to achieve with what the market is looking for. This approach produces documented results and, over time, helps you establish a competitive advantage in your marketplace.

About this title

Review:

Insightful and thought provoking, Alignment 2.0 provides a valuable glimpse into the perspective of our patients and referral sources and why they choose us . . . and our competitors. From social media to social interactions in our offices, this should be a handbook for how to build a better patient-centered practice. --Thomas F. Murray, Jr., MD, Co-Chairman, AAOS Practice Management Seminar

Alignment 2.0 punches you in the gut and forces you to get real feedback from your patients and referral sources. It forces you, as a leader, to look intrinsically at your practice and guides you to improve on every patient and referral touchpoint. It directs you to seek continual improvement in all areas of operations. Alignment 2.0 gets my highest recommendation. A must-read for every physician, administrator, CEO, or manager currently involved in or joining a group practice. --Joe Clark, MBA, CGMA, CMPE, CEO, Sierra Pacific Orthopedics

Alignment 2.0 is an exceptional tool for the busy orthopaedic surgeon to analyze their past, present, and future goals of their practice. This is not a book solely about marketing. True to its title, it is about aligning all facets of your practice towards a future goal and executing a plan to help achieve that goal. Alignment 2.0 forces you to ask the tough questions and gets you focused on creating a strategy to achieve your goals of creating a thriving and successful medical practice. --Stephen A. Hunt, M.D.

About this edition

• Publisher: RockBench Publishing Corp.
• Publication date: 2017
• ISBN 10: 160544054X
• ISBN 13: 9781605440545
• Binding: Hardcover
• Edition number: 2
• Number of pages: 260