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Book Description Softcover. Condition: New. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more. Seller Inventory # DADAX160520045X
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Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9781605200453
Book Description Paperback or Softback. Condition: New. Scientific Advertising 0.24. Book. Seller Inventory # BBS-9781605200453
Book Description Condition: New. Seller Inventory # ABLIING23Mar2811580115254
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Book Description Condition: New. Book is in NEW condition. 0.2. Seller Inventory # 160520045X-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.2. Seller Inventory # 353-160520045X-new
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781605200453
Book Description Softcover. Condition: New. Special order direct from the distributor. Seller Inventory # ING9781605200453