Playing to Win: Jerry Jones and the Dallas Cowboys - Hardcover

Magee, David

Hardcover

ISBN 10: 1600781241 ISBN 13: 9781600781247

Publisher: Triumph Books, 2008

Synopsis

Parlaying unrestricted access into a compelling behind-the-scenes narrative, author David Magee reveals football vignettes and insightful management morsels from arguably the most colorful and influential owner in all of professional sports. Playing to Win is the true story of how an Arkansas oilman named Jerry Jones was able to turn the Dallas Cowboys franchise around and become arguably the most influential owner in all of professional sports winning three Super Bowls, landing record-setting television contracts, and overseeing every detail of a brand-new $1.2 billion stadium along the way. From revolutionizing the NFL's business model to helping transform the league into the nation's most popular sport, Jones is a sports icon, and this book showcases and brings clarity to the scope of his impact.

About this title

From the Inside Flap:

In 1989 the Dallas Cowboys were struggling to keep their heads above water, both on and off the field. Three straight losing seasons, falling revenue, and the crumbling finances of owner H.R. "Bum" Bright had left "America's Team" a shadow of its former self. That February, Bright announced he had made a handshake deal to sell the team for $140 million to an Arkansas oilman named Jerry Jones. Nearly two decades later, Jones has turned the Cowboys into the most profitable sports franchise in the world; sports three Super Bowl rings won during the 1990s with two different coaches; and has overseen every detail involving the team's new $1.2 billion home in Arlington, Texas, a stadium the likes of which no sports fan has ever seen. Along the way, Jones's aggressive, creative ideas combined with a colorful cast of coaches and players to completely revolutionize the NFL's business model, helping to transform the league into the nation's most popular sport. Acclaimed author David Magee (How Toyota Became #1) was granted an all-access pass to the Cowboys organization, the team's locker room, and to Jones himself. The result is Playing to Win, an unprecedented and compelling look at the inner workings of the Cowboys, the NFL, the business of sports, and the man with the ambition and drive to turn the playing field upside down. Playing to Win is an enlightening, behind-the-scenes narrative featuring the true story behind Jones's purchase of the team; the firing of legendary coach Tom Landry; the fallout between Jones and coach Jimmy Johnson; the team's attitude toward acquiring controversial stars, including Michael Irvin, Terrell Owens, and Adam "Pacman" Jones; and Dallas's approach to merchandising, marketing, and stadium financing. Playing to Win is a must-read for serious football fans and anyone with a desire to understand the modern world of pro sports.

About the Author:

David Magee is the author of nine nonfiction books, including How Toyota Became #1 and Endurance: Winning Life's Majors the Phil Mickelson Way. He lives in Lookout Mountain, Tennessee.

About this edition

• Publisher: Triumph Books
• Publication date: 2008
• ISBN 10: 1600781241
• ISBN 13: 9781600781247
• Binding: Hardcover
• Number of pages: 224