Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) - Softcover

Marshall, Perry; Rhodes, Mike; Todd, Bryan

Softcover

ISBN 10: 1599186128 ISBN 13: 9781599186122

Publisher: Entrepreneur Press, 2017

Synopsis

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

Powerful bidding strategies using remarketing lists for search ads

New ad extension features

Automation capabilities using AdWords scripts

Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

About this title

About the Author:

Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords Stupidity Tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google AdWords specialist.

Review:

The how-to's throughout the volume are its greatest strength because the authors not only provide lucid explanations, they often include screenshots that illustrate tactics and techniques as well.

The content is more expansive than keywords alone; also included are excellent chapters on writing Google ads, following the company's editorial guidelines, split testing, conversion tracking, bidding strategies, and more. The manual also goes beyond Google AdWords to cover landing pages, Google's Display Network, advertising on YouTube, Google Shopping Campaigns, Google Analytics, and remarketing (aka behavioral retargeting), which the authors call "the single most profitable online advertising strategy."

The chapters on marketing are particularly astute. For example, an ode to the 80/20 rule (with material extracted and condensed from Marshall's book on the subject) takes the popular formula and demonstrates how it can extend to online marketing and "just about everything you can measure in a business."

An exemplary Google AdWords manual that could easily prevent costly mistakes and help boost profits.

-Kirkus Reviews

About this edition

• Publisher: Entrepreneur Press
• Publication date: 2017
• ISBN 10: 1599186128
• ISBN 13: 9781599186122
• Binding: Paperback
• Edition number: 5
• Number of pages: 380