Start Your Own Business - Softcover

Lesonsky,Rieva

Softcover

ISBN 10: 1599180812 ISBN 13: 9781599180816

Publisher: Entrepreneur Press, 2007

Synopsis

YOUR ROAD MAP to BUSINESS SUCCESS

From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.

Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.

HERE'S MORE OF WHAT YOU'LL FIND INSIDE:

HOW TO get business ideas and pinpoint your target market

SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques

HOW TO harness the power of the internet to simplify startup and increase your chances of business success

CREATIVE WAYS to finance startup and growth

HOW TO take advantage of the latest technology to set up an efficient business on a budget

PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks

About this title

From the Back Cover:

Everything you need to start a successful business... except the money. (But we'll show you how to get that too!)

Whether you're just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.

It walks you through every aspect of the start-up process - from evaluating your business ideas to laying the groundwork to day-to-day operations.

Written in a friendly, down-to-earth style, Start Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business . Inside you'll find:

Easy-to-navigate format loaded with work sheets, tip boxes, features, charts, graphs and illustrations.

Practical, proven, hands-on techniques so you can get started right away.

Expert guidance from the nation's leading small-business authority, backed by over 20 years of business experience.

We say this is the "the only start-up book you'll ever need" and we're not kidding. Business ownership is the new American dream-- everyone wants to start their own business, but most folks simply don't know how. That's where we come in -- we tell you how to do it.

No matter what stage of the new business development process you're in, this book can help you. Start Your Own Business is designed to help you navigate your own path to business ownership. We're here to instruct and inspire, to tell you the things you don't know and remind you of the things you do.

About the Author:

Rieva Lesonsky, a nationally recognized expert on small business, provides guidance, inspiration, and advice to millions of entrepreneurs each month as senior vice president/editorial director of Entrepreneur magazine.

About this edition

• Publisher: Entrepreneur Press
• Publication date: 2007
• ISBN 10: 1599180812
• ISBN 13: 9781599180816
• Binding: Paperback
• Edition number: 4
• Number of pages: 700