The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow. - Softcover

Peters, Paula

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9781598698930: The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

Softcover

ISBN 10: 1598698931 ISBN 13: 9781598698930

Publisher: Adams Media, 2009

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From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

Blogs and blogging
Pay-per-click advertising
Search engine optimization
E-mail offers
E-newsletters

Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

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About the Author:

Paula Peters (Kansas City, MO) is an award-winning author and entrepreneur with eighteen years of experience in the publishing industry and business world. She has been publishing books, articles, columns, essays, and stories since 1991. Her firm, Peters Writing Services, Inc., has written materials for more than 100 customers in a variety of fields, including EDS, Sabre Systems, and Applebee’s International.

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