Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold - Softcover

Freiberg, Kevin; Freiberg, Jackie; Dunston, Dain

Softcover

ISBN 10: 1595555250 ISBN 13: 9781595555250

Publisher: HarperCollins Leadership, 2012

Synopsis

The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry.Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark.

About this title

About the Author:

Drs. Kevin and Jackie Freiberg are the authors of NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, an international bestseller, and Boom! 7 Choices for Blowing the Doors Off Business-As-Usual. The Freibergs have a global consultancy that equips leaders for a world of change. They have been interviewed by CBS’s 60 Minutes and appeared on CNBC and the CBS Morning News. Their articles have been published in the Wall Street Journal, Business Week, India’s Economic Times, and USA Today.

Dain Dunston helps some of the world’s smartest companies build cultures of innovation. For more than 25 years, he’s coached leaders on how to communicate with their people to build teams that are branded to the bone. Dain has worked with leaders in many of the world’s top automotive, high-tech, health care, retail, and hospitality companies—IBM, Lilly, Bayer, Office Depot, Sherwin-Williams, Carlson, BMW and Audi—helping them link purpose to performance, inspiring game-changing breakthroughs and building great brands.

About this edition

• Publisher: HarperCollins Leadership
• Publication date: 2012
• ISBN 10: 1595555250
• ISBN 13: 9781595555250
• Binding: Paperback
• Number of pages: 560