"synopsis" may belong to another edition of this title.
After twenty-five years in the idea-generation business, Link shares his profound, yet elegantly simple approach for improving personal and team creativity.
Link is a graduate of Ohio Wesleyan with an MBA in Marketing from Michigan State. He teaches marketing and creativity at 3M University.
''The magic of Idea-Links is in its deceptive simplicity: a clear, actionable roadmap for building an organization's capacity for continuous creativity.''--Peter Horst, Chief Marketing Officer, Capital One
''Jim Link has transformed the way we think about creativity at Land O'Lakes. If you're looking for a way to help your employees become more creative, now there's an easy answer. Read Idea-Links.''--Michelle Freedman, Director of Corporate Marketing Strategy, Land O'Lakes Inc.
''Jim strips the voodoo and mystery away from creativity and reveals it for what it is--a discipline and skill that with some effort anyone can master.''--Hans Birkholz, CEO, Windstar Cruises
''Jim Link has one of the most inventive minds in marketing and he used it to write the most engaging and useful book on creativity to date. Idea-Links is one of those select business books you buy for yourself and the rest of your team.''--Matt Smith, Vice President, Global Innovation, Cargill
''Idea-Links provides a fascinating, valuable road-map for fostering intellectual curiosity and the disciplines needed to generate individual and organizational creativity''. -- --Dan Glaser, Group President and Chief Operating Officer, Marsh McLennan Companies
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Hardcover. Condition: New. Brand New!. Seller Inventory # VIB1592982751
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.1. Seller Inventory # Q-1592982751