Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design - Softcover

Heartfield, John

9781592530533: Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design

Softcover

ISBN 10: 1592530532 ISBN 13: 9781592530533

Publisher: Rockport Pub, 2004

It seems as if every business has a website these days. "Make Your Small Business Website Work" helps you decide if your business needs a website. If so, you'll find out what should be on your website and how to make it organized and effective. The material in this remains completely fresh because it addresses clear simple design, presentation, and marketing principles rather than ever-changing technologies. "Make Your Small Business Website Work" shows you how to make your business website a cost-effective tool without a big marketing budget or large distribution networks. It's for small companies that want to present their best content and add options that maximize a site's potential.

"synopsis" may belong to another edition of this title.

From the Author:

I'm a consultant specializing in Small Business Website Development. I founded three successful Internet businesses. My current business is eCurtain Media LLC.

My goal is to help small businesses get the greatest profit return from the smallest investment. When Rockport asked me to write "Make Your Small Business Website Work" I focused on twenty excellent business websites to illustrate simple design and search engine rules that made them profitable. Because I know how quickly technology changes, I offered classic principles of website design, back by research, that never change.

From the Back Cover:

* Clear, professional advice on how to build a website and integrate it into your business
* Tips on what works online and how to get the most out of the Web

Small companies with or without websites often struggle with two main questions. What should the business offer on the site? How can the business organize and build the most effective website?

"Make Your Small Business Website Work" features extensive information on presenting the core messages of your business. It covers topics such as designing an effective homepage, how to create navigation systems that won't frustrate visitors, how small business sites differ from other websites, and much more.

Through real examples, "Make Your Small Business Website Work" answers these questions. It specifically addresses the fact that a website can be a very effective and affordable tool even for small companies that do not have a big marketing budget or a large distribution network. This comprehensive new book, geared towards small-business owners, their employees, and anyone wanting to more about Web navigation design, is designed for small companies in any industry. It offers the advice needed to sculpt content and build navigation systems that maximize a website's potential.

"About this title" may belong to another edition of this title.