The Wide Lens: What Successful Innovators See That Others Miss - Softcover
How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?
The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.
The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.
Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
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About the Author:
RON ADNER has spent the past decade studying the root causes of innovation success and failure. He is an award-winning professor of strategy at Dartmouth College, whose writings have appeared in the Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.
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“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.”
—Jim Collins, author of Good to Great
“Essential reading for innovators.”
—Kirkus Reviews
“A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”
—Publishers Weekly
“This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”
—Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator's Dilemma
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- PublisherPortfolio
- Publication date2013
- ISBN 10 1591846293
- ISBN 13 9781591846291
- BindingPaperback
- Number of pages304
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Book Description Paperback. Condition: new. Paperback. How can great companies do everything rightidentify real customer needs, deliver excellent innovations, beat their competitors to marketand still fail?The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partnerssome visible, some hiddendeliver on their promises, too.Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelins failed run-flat tires to Apples path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781591846291
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