Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice - Softcover

Asher, Joey

Softcover

ISBN 10: 1588521230 ISBN 13: 9781588521231

Publisher: ALM Media, LLC, 2004

Synopsis

Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.

About this title

About the Author:

Joey Asher is the author of Even a Geek Can Speak. He is a former lawyer and is currently the president of Chambers and Asher Speechworks, a communication and selling skills coaching company whose clients include BellSouth and Coca-Cola. He lives in Atlanta, Georgia.

Review:

This book does a great job of teaching you how to go out and get clients. It's full of really useful practical tips, such as how to make cold calls, how to "google" your way into the front door, how to engage in effective cross-selling, how to make maximum use of airplane flights. It even teaches how to shmooze effectively. It's easy to read, well organized, clever, full of memorable anedotes, etc. I strongly recommend it to anyone interested in learning how to get clients. --Kenneth L. Glazer - Attorney, Washington, DC

About this edition

• Publisher: ALM Media, LLC
• Publication date: 2004
• ISBN 10: 1588521230
• ISBN 13: 9781588521231
• Binding: Paperback
• Number of pages: 300