Bankable Business Plans - Hardcover

Rogoff, Edward

3.96

1,331 ratings by Goodreads

Hardcover

ISBN 10: 1587991632 ISBN 13: 9781587991639

Publisher: Texere, 2003

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Bankable Business Plans reveals the secret of creating a compelling and successful business plan for anyone who ever dreamed of starting or expanding an enterprise. This invaluable book guides readers through a comprehensive, step-by-step process to produce a professional-quality business plan that will attract the financial backing entrepreneurs need. Bankable Business Plans is the only book on the market that demonstrates how to make each business plan uniquely suited to every endeavor. It is also the only book which explains how to employ the guidelines that banks, venture capital firms and the Small Business Administration use to grant loans and other financial support to businesses. By describing how to apply the relatively unknown, but easily available Risk Management Association data to each business concept, author Edward Rogoff provides a virtual answer key to anyone seeking financial support for a business idea. Rogoff’s years of experience in both founding and improving startup and established companies, as well as teaching entrepreneurship to college graduate and undergraduate students, enables him to delineate the elements that make a business plan attractive to investors and lenders. Bankable Business Plans is essential for anyone interested in opening a business, expanding an existing enterprise, or simply testing the financial reality of a dream.

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About the Author:

Edward Rogoff founded and served as CEO of two media companies which owned and operated 23 radio stations throughout the United States. From 1998 to 2002 he was the Director of the Lawrence N. Field Center for Entrepreneurship and Small Business, one of the largest entrepreneurship centers in the United States, where he helped hundreds of entrepreneurs create business plans and developed corporate support and managed diverse funding sources for the Center. Rogoff designed the entrepreneurship curriculum at Baruch College where he continues to teach both graduate and undergraduate students as a professor in the Zicklin School of Business at the City University of New York. He received his B.A., M.B.A., M.A. and Ph.D. from Columbia University, where he wrote his dissertation under Nobel Laureate William Vickery. He continues to work extensively as a business consultant for firms specializing in technology, communications, urban transportation, private education, and venture capital.

Review:

"I knew Ed before I started Amazon.com. I believe his experiences with his own successful ventures and as a professor of entrepreneurship make him an excellent person to guide you from initial idea through the creation of an effective plan that will serve the needs of your customers and investors. A strong business plan will not only help you locate the early funds you need, but will also clarify your thinking and serve as a starting blueprint for future growth in what is always a changing world."

"Here’s the book entrepreneurs have been waiting for. Bankable Business Plans is a no-nonsense approach to putting in writing what lenders and investors demand to see. Rogoff takes you to the next level by showing how style counts along with content. Rogoff’s Bankable Business Plans tells entrepreneurs exactly how to pull together what they need before they see the people with the money. Follow Rogoff’s advice and you’ll be glad you did."

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