Creating Brand Loyalty - Softcover
The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
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About the Author:
Richard D. Czerniawski and Michael W. Maloney are managing directors of Brand Development Network International, Inc., a marketing consulting firm. Among their many brand building services, they conduct the Strategic Positioning and Ad College, which has trained marketing managers from Johnson & Johnson, Xerox, Nabisco, Pizza Hut, and other Fortune 500 companies in New York, Paris, Shanghai, Sao Paulo, and other places throughout the world.
Review:
"...a guide to the best practices and thinking in the industry." -- Peter N. Larson, Chairman and CEO, Brunswick Corperation
"The best friend a smart, aspiring marketing manager or creative director can have is this smart book to work with!" -- Hank Seiden, Chairman, The Seiden Group
"The best friend a smart, aspiring marketing manager or creative director can have is this smart book to work with!" -- Hank Seiden, Chairman, The Seiden Group
"About this title" may belong to another edition of this title.
- PublisherHudson House Publishing
- Publication date1999
- ISBN 10 1587768143
- ISBN 13 9781587768149
- BindingPaperback
- Number of pages298
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Creating Brand Loyalty
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Creating Brand Loyalty
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Book Description Softcover. Condition: new. Now there's a definitive guide to really great advertising - for the client side. Loaded with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing managers to take the leadership role in building power brands that command customer loyalty. Seller Inventory # DADAX1587768143
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Creating Brand Loyalty
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Creating Brand Loyalty
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Creating Brand Loyalty
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CREATING BRAND LOYALTY
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Hudson House Publishing
(1999)
ISBN 10: 1587768143
ISBN 13: 9781587768149
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Softcover
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