The Marketing Game : How The World's Best Companies Play To Win - Hardcover

Schulz, Eric

Hardcover

ISBN 10: 1580622224 ISBN 13: 9781580622226

Publisher: Adams Media Corp, 1999

Synopsis

If you've ever suspected your competition knew something you didn't, you were probably right. In this break-through book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders.

Whether you own a small business or work at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.

It's packed with new marketing revelations, Including:
* Brainstorming techniques proven to be five times more effective at getting results
* Product positioning and branding strategies that will give you a competitive edge
* The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with your customers
* The Three Ingredients of Great Promotions
* The Big Bang Theory for creating sensational special events

The world's greatest marketing companies-from Coca-Cola to Procter & Gamble to Disney-succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to create your own unbeatable marketing game plan.

About this title

From the Author:

The Marketing Game can be used successfully by anyone, from a small deli operator to a brand marketer in a multinational corporation. Its written in a way thats easy to understand and is focussed on sharing ideas that you can start using today to improve your business results. The Marketing Game takes its point of view from the person who actually has to do the marketing the person in the trenches and helps he or she to do it better.

As I researched before writing The Marketing Game, I found that most marketing books fall into one of two categories either they are written by a CEO or Chief Marketing Officer, telling stories of WHAT theyd done to be successful but lacked specific information on HOW they did it; or they are authored by a business school professor / academic, heavily laden with theories and analysis, but short on practical application. The Marketing Game bridges the gap by not only recounting real-life success stories, but then relating how it was done, why it was done, and the thinking behind it so that others can replicate success.

Many people think that big, successful companies found their prosperity by having big budgets, buying their way to the top. Not true. Great companies are successful because they are smarter than their competitors. Ive been incredibly blessed to have had the opportunity to work at three of the worlds best marketing companies Procter & Gamble, Disney, and Coca-Cola. Each had some of the best and brightest marketing minds in the world working on their businesses, and they found unique ways of marketing their wares that they just dont teach you in business school. I wrote The Marketing Game to share the strategies, tactics and insights Id both developed and learned while working for these great companies, insights that if applied, can improve anyones and any companies marketing abilities.

About the Author:

Eric Schulz is a veteran of marketing competition at the very highest levels-as a director of marketing for The Coca-Cola company and marketing executive for Procter & Gamble and The Walt Disney Company. He is currently a consultant in Washington DC.

About this edition

• Publisher: Adams Media Corp
• Publication date: 1999
• ISBN 10: 1580622224
• ISBN 13: 9781580622226
• Binding: Hardcover
• Edition number: 1
• Number of pages: 290