Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business - Softcover

Abarbanel, Karin; Freeman, Bruce

3.64

97 ratings by Goodreads

9781580088879: Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business

Softcover

ISBN 10: 1580088872 ISBN 13: 9781580088879

Publisher: Ten Speed Press, 2008

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"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

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About the Author:

BRUCE FREEMAN, nationally known as the Small Business Professor, is a syndicated columnist for The Tribune News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing at Seton Hall University. Bruce lives with his wife and two daughters in Livingston, New Jersey.

KARIN ABARBANEL runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and coauthor of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey.

From Publishers Weekly:

Starting your own business is tough, but learning to think like an entrepreneur is half the battle, say small-business consultants Abarbanel and Freeman. Part portable success coach, part step-by-step guide through the life cycle of a small-business launch, the book presents real-life stories—from the famous, such as makeup entrepreneur Bobbi Brown and stylish maternity-wear pioneer Liz Lange, to startups in the worlds of baking, filmmaking and high tech software. A great deal of space is given to tools for developing the emotional mind frame to succeed outside the comfort of the traditional workplace, and the authors devote particular attention to commitment, courage, persistence and other traits. Later chapters delve into the nitty-gritty of asset assessment, money management, support systems, success strategies and common pitfalls. This information is backed up with handy chapter-closing quick tips, checklists, action steps, real-life examples and a helpful resource guide. With the number of women-owned businesses growing in the U.S. at the rate of one every 60 seconds—roughly 600,000 launches a year, according to the authors—the audience for this positive, cheerful, practical book should be substantial. (Mar.)
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