"synopsis" may belong to another edition of this title.
In separate chapters, the authors examine the importance of leadership, the keys to developing and marketing software, winning the war for software talent, cementing partnerships for growth, and the shape of the future of this rapidly changing industry. Some of their findings are contrary to common belief. For example, software developers' and managers' disdain for rigid procedures is well known, but what the authors find is that morale and creativity actually rise with tighter rules that create better products and cut development time. Other conclusions are reinforcing; for example, the most successful companies team up with four times as many other firms as the less successful ones. Written in a lively, conversational style, Secrets of Software Success should be on the bookshelf of anyone connected to the software business. --Dan Ring
"Successful software companies create organizational structures, shape markets, and change the rules of the game in unbelievable ways. Secrets of Software Success offers a bird's eye view of the dynamics and subtleties at play in this vital industry."
--John F. Keane, Chairman and CEO, Keane, Inc.
"Secrets of Software Success offers cutting edge insights that go beyond the software industry to extend to Internet companies and established high-tech players."
--Stephan Schambach, CEO, Intershop Communications Inc.
"Secrets of Software Success is a comprehensive and realistic assessment of the important issues in the software industry today. The authors expose the key dimensions leaders in this dynamic business deal with on a continual basis."
--John Wookey, Senior Vice President, Oracle Corporation
"A must-read packed with counterintuitive ideas for software pioneers."
--Pierre Haren, Chairman and CEO, ILOG, France
"By recounting stories of individual companies' successes, Secrets of Software Success highlights valuable management insights for winning in the software industry."
--Dr. Erwin Knigs, CEO and President, Software AG, Darmstadt
"Secrets of Software Success is important reading for software professionals, entrepreneurs, CIOs, and CEOs. The authors lucidly present insights into what makes companies successful."
--S. Ramadorai, CEO, Tata Consultancy Services, India
"A timely book for any leader interested in creating and sustaining success in these extraordinary times, Secrets of Software Success reveals how pioneering companies are transforming our world by delighting customers, managing growth, and building talented teams in a rapidly changing global environment."
--Doug Burgum, Chairman and CEO, Great Plains
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