Target 2000: The Rising Tide of TechnoMarketing - Hardcover
"Target 2000" unravels the complexity of technology in the consumer packaged goods industry and explains its vital role in a simple, straight-foreward manner. The authors take executives on a journey through the past, present and future. Along the way, they take you from trading stamps to frequent shopper programs, from mass marketing to one-to-one interactive marketing, and from electronic home shopping to virtual stores. They ultimately transport you to CyberWorld where an iris-scan is your passport to sophisticated TechnoMarketing in the new Millennium.
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About the Author:
Carlene Thissen is president of Retail Systems Consulting, and is a leading authority on electronic marketing. Before starting this consulting business, she worked for Lucky Stores, SUPERVALU and Information Resources, Inc., in a 25-year career in the consumer packaged goods industry. Ms. Thissen has authored several mauals on technology for the Food Marketing Institute (FMI). She also produces In-Store, a leading electronic marketing newsletter, and writes a regular column in Brand Marketing.
Review:
John Karolefski is editor of Brand Marketing, a monthly publication for consumer goods manufacturers, and senior editor of Supermarket News, a weekly newspaper for retailers. Prior to his 23-year-career of business writing and editing, Mr. Karolefski was an award-winning military journalist during a four-year tour of duty in Italy with the U.S. Air Force. He received a B.A. in English from Fordham University in 1970.
"This book is essential reading for retailers and suppliers wanting to understand how technology has and will change food marketing. It clearly explains the failures of the past and the possibilities for the future - as well as providing an up-to-date review of what's available technologically for retailers today. A most valuable book!" ---- Brian Woolf, author of Customer Specific Marketing -- Publisher Comments
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- PublisherRetail Systems Consulting
- Publication date1998
- ISBN 10 1578140072
- ISBN 13 9781578140077
- BindingHardcover
- Edition number1
- Number of pages279
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Target 2000: The Rising Tide of TechnoMarketing
Published by
Retail Systems Consulting
(1998)
ISBN 10: 1578140072
ISBN 13: 9781578140077
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Hardcover
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Retail Systems Consulting, Pub Date: 1/28/1998 Binding: hardcover Pages: 280 first edition. Seller Inventory # 6686478
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Target 2000: The Rising Tide of TechnoMarketing
Published by
Retail Systems Consulting
(1998)
ISBN 10: 1578140072
ISBN 13: 9781578140077
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-1578140072-G
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Book Description Hardcover. Condition: Very Good. Target 2000: The Rising Tide of TechnoMarketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781578140077
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Target 2000: The Rising Tide of TechnoMarketing
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781578140077
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