Persuasion and Influence in American Life - Softcover
As the authors note in the preface to the sixth edition, “The study of persuasion is not static. Any single edition is but a snapshot of a continuously changing landscape.” For over two decades, Gary Woodward and Robert Denton have blended a historical and rhetorical focus with social psychology to explore the dynamic and fascinating terrain of social influence. Persuasion in action is dissected through the fusion of theory and practice in multiple contexts—interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders. Readers discover that persuasion is an interactive process, it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion. Not-for-sale instructor resource material available to college and university faculty only, contact publisher directly.
"synopsis" may belong to another edition of this title.
From the Back Cover:
"It is obvious that Woodward & Denton are passionate about researching and teaching persuasion. It is refreshing to use an up-to-date and well-crafted textbook that sparks interest and easily creates dialogue in the university classroom. Teaching persuasion can be a `death in tall grass' experience unless you have an excellent text like this one. I highly recommend it." -- J. David Turner, Methodist University
"About this title" may belong to another edition of this title.
- PublisherWaveland Press
- Publication date2008
- ISBN 10 1577665716
- ISBN 13 9781577665717
- BindingPaperback
- Edition number6
- Number of pages460
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press, Incorporated
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 6th Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39929174-6
Buy Used
US$ 6.53
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press, Incorporated
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 6th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 9041342-6
Buy Used
US$ 6.53
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00046236332
Buy Used
US$ 6.63
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G1577665716I5N00
Buy Used
US$ 6.67
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_318470252
Buy Used
US$ 4.00
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_392210972
Buy Used
US$ 4.00
Convert currency
Seller Image
Persuasion and Influence in American Life
Published by
Waveland Press
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Very Good. Seller Inventory # U:9781577665717:ONHAND
Buy Used
US$ 5.50
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 25-1577665716-G
Buy Used
US$ 10.02
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
Waveland Press
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-1577665716-G
Buy Used
US$ 10.02
Convert currency
Stock Image
Persuasion and Influence in American Life
Published by
McGraw-Hill Education
(2008)
ISBN 10: 1577665716
ISBN 13: 9781577665717
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Good. 6. As the authors note in the preface to the sixth edition, The study of persuasion is not static. Any single edition is but a snapshot of a continuously changing landscape. For over two decades, Gary Woodward and Robert Denton have blended a historical and rhetorical focus with social psychology to explore the dynamic and fascinating terrain of social influence. Persuasion in action is dissected through the fusion of theory and practice in multiple contexts-interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders. Readers discover that persuasion is an interactive process, it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion. Not-for-sale instructor resource material available to college and university faculty only, contact publisher directly. Seller Inventory # SONG1577665716
Buy Used
US$ 10.41
Convert currency