Persuasion and Influence in American Life - Softcover

Gary C. Woodward; Robert E. Denton Jr.

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9781577662853: Persuasion and Influence in American Life

Softcover

ISBN 10: 1577662857 ISBN 13: 9781577662853

Publisher: Waveland Pr Inc, 2004

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The latest edition of an introductory text on understanding social influence incorporates recent events and pays more attention to theories and models that track the flow of influence through the filter of the electronic media. The role of the Internet, for example, is considered in the context of governmental censorship policies, political campaigns, and advertising. Greater attention also is given to newer models of media influence, especially refinements of agenda-setting theory. Annotation �2004 Book News, Inc., Portland, OR (booknews.com)

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Titles of related interest from Waveland Press: Bowers et al., The Rhetoric of Agitation and Control, Second Edition (ISBN 9780881337129); Denton-Kuypers, Politics and Communication in America: Campaigns, Media, and Governing in the 21st Century (ISBN 9781577665335); Johannesen, Ethics in Human Communication, Sixth Edition (ISBN 9781577665557); and Stewart et al., Persuasion and Social Movements, Fifth Edition (ISBN 9781577664635).

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