"synopsis" may belong to another edition of this title.
The Stakeholder Strategy shows business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relationships. Based on a synthesis of ideas from community relations, marketing, stakeholder management, organizational change, sustainability, and the corporate social responsibility literature-and featuring case study examples from companies around the world who are working to build collaborative relationships with their stakeholders-it offers an integrated framework, as well as the practical tools for developing new kinds of collaborative relationships.
"The Stakeholder Strategy is a timely publication. In today's world of collaboration and partnership, understanding the dynamics of stakeholder relationships is imperative."
-Suzanne Gagnon, Vice President, Corporate Affairs, Glaxo Wellcome Inc.
"This book is a first in de-bunking the mystery surrounding social auditing in the 1990s."
-Chris Smith, Group Public Affairs Manager, The Co-Operative Bank, Manchester, United Kingdom
"About this title" may belong to another edition of this title.
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