"synopsis" may belong to another edition of this title.
Author Curt Weeden unveils a 10-step "corporate social investing" plan which not only promises to improve a company's bottom line but should lead to an increase of $3 billion or more a year in business support for schools, healthcare institutions, civic groups, and other nonprofit organizations.
Corporate Social Investing is a powerful resource for business executives, nonprofit organization leaders, and company employees who are nonprofit board members or volunteers.
"Message to anyone who sits on the board of a corporation or a nonprofit organization: read this book. It will change the way you think."
-Vernon Jordan, Partner, Akin, Gump, Strauss, Hauer & Feld
"Any nonprofit organization that gets-or hopes to get-corporate support had better read this book. It's that important."
-Betty Beene, President and CEO, United Way of America
"This book will leave a large footprint on the business world."
-Dr. Alfred Osborne, Director, Harold Price Center for Entrepreneurial Studies, The Anderson School at UCLA
"This book will be a true contribution to three sectors (public, private, and nonprofit) and, more importantly, to the people."
-Dr. Richard Mund, President, Mobil Foundation
"This book will instantly become the bible for business social investing."
-Roger Fine, General Counsel, Johnson & Johnson
Curt Weeden details a step-by-step plan which corporations can use to develop mutually-beneficial alliances with nonprofits. The plan also affords education, healthcare, cultural, and human services organizations a way to increase substantially the annual support they receive from the private sector.
With the introduction of "corporate social investing," companies can convert traditional corporate philanthropy into a resource that can help them achieve their business objectives-and, at the same time, open up new revenue streams for nonprofit organizations. For the thousands of corporate employees who volunteer or serve on nonprofit boards, Corporate Social Investing will be especially useful. The book's 10-step plan is a win-win formula for helping their employer and thier nonprofit organization.
"This is a book that business leaders shouldn't just read, but should translate into action."
-Robert E. Campbell, Chairman, Board of Trustees, Fordham University
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