Are You Normal about Money?: Do You Behave Like Everyone Else? - Softcover
Marketing diva Bernice Kanner has statistics that show how we just might be! Drawing on exclusive Bloomberg.com surveys and her superb industry sources on Madison Avenue, Kanner exposes our most furtive desires, wacky habits, and undiscovered attitudes toward the stuff we buy with—moolah.
- What would we do with more money than we know what to do with? Although 56 percent say we'd use it to reduce stress, 42 percent claim we’d stay at our jobs. Go figure.
- If we take out our wallets, are our bills in order, by denomination? In 72 percent of our wallets, they are.
- If we scored $10 million, 27 percent of us wouldn't give a dime to charity. And for $10 million, a quarter of us would abandon all our friends.
- For $10,000, would we shave our heads? Well, 59 percent would do it in a heartbeat.
- More than half of all college students and recent grads expect to be millionaires by the time they reach 40.
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About the Author:
Bernice Kanner was a celebrated marketing expert, author, and editor. She was the author of numerous books, including Are You Normal? and The Super Bowl of Advertising. Kanner had been an on-camera marketing expert for programs such as CBS Morning News and had appeared on The Today Show and Oprah. For thirteen years, through 1994, Kanner served up an intimate look at the events and personalities in the marketing world with her award-winning weekly column for New York Magazine, "On Madison Avenue, which she created and wrote. Kanner is the only three-time winner of the Saatchi and Saatchi Annual Journalism Award.
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- PublisherBloomberg Pr
- Publication date2001
- ISBN 10 1576600874
- ISBN 13 9781576600870
- BindingPaperback
- Edition number1
- Number of pages120
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Are You Normal about Money?: Do You Behave Like Everyone Else?
Published by
Bloomberg Pr
(2001)
ISBN 10: 1576600874
ISBN 13: 9781576600870
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Softcover
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Book Description Brand new soft cover book. GIFT QUALITY. COMPLIMENTARY DELIVERY CONFIRMATION INCLUDED. Binding tight. Cover clean, straight and edges sharp. Pages crisp, clean and unmarked. No remainder mark. Ships within 24 hrs except for Sundays and Holidays. Thanks for supporting a small family business. Seller Inventory # DP-TIWI-6P9F
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