Television and the Remote Control: Grazing on a Vast Wasteland - Hardcover

Bellamy Jr., Robert V.; Walker, James R.

Hardcover

ISBN 10: 157230085X ISBN 13: 9781572300859

Publisher: The Guilford Press, 1996

Synopsis

With remote controls in more than 90% of U.S. homes, this device has single-handedly changed the way we watch television. This book provides the first comprehensive look at the remote control device and its significant impact on both television viewers and the television industry. The authors place the diffusion of remote controls within the context of the history and economics of media industries, and present the latest academic and industry research. Topics covered include the motivations for and gender differences in remote control use, and the remote control's implications for mass communication theory and the future of television.
 

About this title

About the Author:

Robert V. Bellamy, Jr., is Associate Professor of Communication and Coordinator of the Division of Media Studies at Duquesne University in Pittsburgh. His research interests include media programming, sports and media, and the impact of technological change on media industries. His work has appeared in such publications as the Journal of Broadcasting and Electronic Media, Journal of Communication, Journalism Quarterly, and Journal of Sports and Social Issues. He lives in Mt. Lebanon, Pennsylvania, with wife Cathy and baby daughter Kate.

James R. Walker is Associate Professor and Chair of the Department of Mass Communications at Saint Xavier University, Chicago. His research interests center on the impact of newer technologies on media audiences, sports and media, and mass communication theory. His work has appeared in the Journal of Broadcasting and Electronic Media, Journalism Quarterly, The Journal of Popular Culture, and The Southern Communication Journal. He is a member of the editorial board of the Journal of Broadcasting and Electronic Media.
 

Excerpt. © Reprinted by permission. All rights reserved.:

Contents
1. The Coming of a Second Generation: Television and the Remote Control Device
2. How Often Is the Clicker Clicked?: The Measurement of RCD (Remote Control Device) Use
3. Zapped into Action: Advertising Industry Response to RCD Diffusion
4. A Tool for the Second Generation: Changing Patterns of Television Programming and Promotion
5. Using the RCD: Who, Why, and with What Effect
6. Who's in Control?: Gender Differences and Family Viewing
7. A Two-Way Window to the Future?: Television's Third Generation

About this edition

• Publisher: The Guilford Press
• Publication date: 1996
• ISBN 10: 157230085X
• ISBN 13: 9781572300859
• Binding: Hardcover
• Number of pages: 192