Megatrends 2010: The Rise of Conscious Capitalism - Softcover

Aburdene, Patricia

Softcover

ISBN 10: 1571745394 ISBN 13: 9781571745392

Publisher: Hampton Roads Pub Co Inc, 2007

Synopsis

In the wake of corporate scandal, recession, record deficits, and terrorist attacks, more and more people are turning inward to determine where their true values lie. Likewise, more and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping to boost profits. In this trade paperback edition of Megatrends 2010, Patricia Aburdene, co-author of the bestselling Megatrends 2000 investigates "corporate social responsibility" and identifies seven new megatrends that will redefine business in the coming years.

Aburdene, who has been hailed by the Christian Science Monitor as "one of the foremost trend trackers in the United States," discovers that significant numbers of both new-economy and old-guard companies such as AOL, GM, and Xerox are tapping into the wave of conscious capitalism by bringing meditation into the workplace, forcing stricter environmental controls on their vendors, and donating both time and money to social causes.

About this title

About the Author:

Patricia Aburdene, co-author of four Megatrends books, has addressed business audiences throughout the world. Her 25-year career began at Forbes magazine. In recognition for Megatrends for Women, she was appointed public policy fellow at Radcliffe College. Patricia holds three honorary doctorates and resides in Cambridge, Massachusetts, and Telluride, Colorado.

Review:

". . . recommend [Megatrends 2010] to anyone who believes that business is more than just business." -- USA TODAY

". . .the book challenges conventional wisdom and opens the floodgates to the next paradigm to shake the planet." -- Economic Development Futures Journal

"One of the foremost trend trackers in the United States." -- Christian Science Monitor

"The Megatrends books have become a kind of self-fulfilling prophecy: they not only identify significant trends, but also spur them." -- Social Funds.com

About this edition

• Publisher: Hampton Roads Pub Co Inc
• Publication date: 2007
• ISBN 10: 1571745394
• ISBN 13: 9781571745392
• Binding: Paperback
• Number of pages: 218