Tricks of the Trade: An Insider's Guide to Using a Stockbroker - Softcover

Dempsey, Mark

Softcover

ISBN 10: 157112084X ISBN 13: 9781571120847

Publisher: Jist Works, 1997

Synopsis

This book, written by a Wall Street insider and featured in Money magazine, has all the answers, presented in a lively, informative style.

About this title

From Library Journal:

Dempsey, a former full-service broker, claims most brokers have limited education and training in investments and that their greatest skills are in selling. It is the emphasis placed on selling by brokerage firms, rather than on customer service, that he deplores the most. Dempsey points out that while customers are focused on making investments, brokers are focused on attracting new customers and generating commissions. After revealing many of the brokerage industry's sales techniques, the author provides questions with which to evaluate a broker and advises customers how to get the most out of a brokerage account. Dempsey calls for better investor education and reform of the way brokers are compensated. This outstanding book for investors should be in all public libraries and would also be a useful addition to academic libraries with students considering careers in financial services. An alternative that covers much of the same ground is Thomas D. Saler's Lies Your Broker Tells You (Walker, 1989).?Lawrence Maxted, Gannon Univ., Erie, Pa.
Copyright 1998 Reed Business Information, Inc.

About this edition

• Publisher: Jist Works
• Publication date: 1997
• ISBN 10: 157112084X
• ISBN 13: 9781571120847
• Binding: Paperback
• Edition number: 1
• Number of pages: 243