Redesigning Print for the Web - Softcover

Garcia, Mario R.

9781568303437: Redesigning Print for the Web

Softcover

ISBN 10: 1568303432 ISBN 13: 9781568303437

Publisher: Hayden Books, 1997

A step-by-step reference for transferring printed materials to the Web takes print communicators of all types through the steps of setting up a Web site and covers essential design principles for online publications. Original. (Advanced)

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Review:

This excellent, attractive, full-color guide helps designers and producers make the transition from print-based to Web-based information delivery. The author contends that the Web must be considered as an entirely new medium that requires its own design techniques. He encourages you to look closely at the nature of the material you'll be presenting and to consider the audience and the constraints of online delivery. Garcia also discusses interactivity, advertising, and other elements, and explains how to use story structures, grids, white space, and other basic design elements to create consistently attractive and readable pages. Then he delves into specific advice on using typography, color, and images effectively to convey a certain mood and message.

Garcia, whose design firm has redesigned hundreds of newspapers, dedicates a chapter to creating online editions of newspapers. Another chapter features case studies of newspapers that successfully made the transition from print to online, in which Garcia discusses the challenges that each organization had to meet. He goes on to discuss magazine-based sites as well as animation and navigation elements. There's an appendix that lists resources for more information on new media; an appendix that lists interesting, well designed Web sites; and appendices on HTML tags and color and hex values.

If you need help revising content for the Web and creating a single consistent interface that's just right for your intended audience, give this book a close look.

From the Publisher:

Taking printed matter to the Web involves more than just repurposing the material. Now, users can make the transition from printed material to the Web-with ease! Using step-by-step instructions and case studies, users will go through the entire process-from determining their goals and mapping site features to configuring workflow models and constructing a dynamic site. - Covers essential design principles for online publications, including animations, icons, buttons, rules, backgrounds, photographs, and image

- Tackles real-world situations, such as handling workflow, hardware/software considerations, and production issues

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