Healthcare Marketing, Sales, and Service: An Executive's Companion - Softcover

O'Malley, John F.

Softcover

ISBN 10: 1567931502 ISBN 13: 9781567931501

Publisher: Health Administration Pr, 2001

Synopsis

A brief guide for executives that suggests cost-cutting alone is not creating a better system of health-care delivery and reimbursement. Rather, O'Malley (a consultant specializing in business development, customer satisfaction, and sales) sees mastering the "holy triad" of marketing, sales, and service as the strategy that will bring the industry long-term success. Subjects covered include building a brand, Internet marketing, database mining, managing salespeople, boosting customer service, and developing patient satisfaction surveys. Includes a nine-page bibliography, but lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About this edition

• Publisher: Health Administration Pr
• Publication date: 2001
• ISBN 10: 1567931502
• ISBN 13: 9781567931501
• Binding: Paperback
• Edition number: 1
• Number of pages: 130