The Hustler's Handbook - Softcover

Veeck, Bill

Softcover

ISBN 10: 1566638275 ISBN 13: 9781566638272

Publisher: Ivan R. Dee, 2009

Synopsis

What is the difference between a promoter and a hustler?" Bill Veeck asks. "Well, let's look at it this way. Neither one of them is an advertiser. An advertiser pays for his space. A promoter works out a quid pro quo . A hustler gets a free ride and makes it seem as if he's doing you a favor." Keep this in mind as Veeck, one of baseball's all–time characters and certainly its best–ever hustler, draws on an apparently bottomless well of stories, anecdotes, theories, and attitudes involving the often bizarre world of major league baseball. And, of course, he's never afraid to speak his mind.

The Hustler's Handbook is a rich, hilarious, flagrantly outspoken lesson on how to operate as a hustler in the corporate jungle of modern baseball.

About this title

About the Author:

Bill Veeck (1914–1986) brought a flamboyant, fan–oriented entrepreneurship to his ownership of the Cleveland Indians, the St. Louis Browns, and the Chicago White Sox. He is best remembered for the innovations he brought to baseball and for his publicity stunts that brought fans to the ball park. He also wrote Veeck as in Wreck and Thirty Tons a Day.

Review:

Veeck is a divisive figure in baseball's history...cutting through the mythology of baseball to get at the sport's more essential themes. (George Ducker Los Angeles Times)

About this edition

• Publisher: Ivan R. Dee
• Publication date: 2009
• ISBN 10: 1566638275
• ISBN 13: 9781566638272
• Binding: Paperback
• Number of pages: 352