Hollywood's New Deal (Culture And The Moving Image) - Softcover

Muscio, Giulana

9781566394963: Hollywood's New Deal (Culture And The Moving Image)

Softcover

ISBN 10: 1566394961 ISBN 13: 9781566394963

Publisher: Temple University Press, 1997

Weaving together film and political history, Giuliana Muscio traces the connections between Depression Era Hollywood and the popularity of FDR, asserting that politics transformed its public into spectators while the movie industry transformed its spectators into a public. Hollywood's New Deal reveals the ways in which this reciprocal relationship between politics and film evolved into a strategic effort to stabilize a nation in the clutches of economic unrest by creating a unified American consciousness through national cinema. Muscio analyzes such regulatory practices as the Hays Code and the government's scrutinizing of monopolistic practices such as block booking and major studio ownership of movie theaters. Hollywood's New Deal, focusing on the management and structure of the film industry, delves deep into the Paramount case detailing the behind-the-scenes negotiations and the public statements that ended with film industry leaders agreeing to self regulate and eliminate monopolistic practices.

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Book Description:

A ground-breaking exploration of the entertainment industry's role in promoting New Deal ideology in the thirties

About the Author:

Giuliana Muscio is Associate Professor of Cinema at the University of Padua, Italy.

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