Redesigning Identity: Graphic Design Strategies for Success - Softcover

Fishel, Catharine

3.85

13 ratings by Goodreads

9781564969088: Redesigning Identity: Graphic Design Strategies for Success

Softcover

ISBN 10: 1564969088 ISBN 13: 9781564969088

Publisher: Rockport Pub, 2002

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Branding a new identity is a daunting challenge, but redesigning identity is even more difficult. The designer must reveal the client company's new inner self in a way that underscores both the benefits of, and the need for, change. This volume analyses 25 successful graphic redesign projects created by leading designers from around the world. Through examples ranging from Coca Cola to Hong Kong Travel, readers learn how the best identity programs help companies modernize, reposition, manage change, promote growth and start over.

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About the Author:

Catharine Fishel specializes in working with and writi

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