Letterhead + Logo Design 5 - Softcover

3.14

7 ratings by Goodreads

Softcover

ISBN 10: 1564968782 ISBN 13: 9781564968784

Publisher: Rockport Pub, 2002

The fifth volume in the Letterhead and Logo Design series is a remarkable collection of new and innovative letterheads and logos by today's top designers. Each of the designs successfully captures the personality of the businesses while still effectively and clearly communicating their identities.

-Includes 300 letterhead and logo designs in a variety of formats: letterheads, envelopes, business cards, logos, labels, and related materials -Detailed captions include information about the people involved in the design process, as well as what software was used, what paper was chosen, and how it was printed. -Features designs for all kinds of businesses—professional services, manufacturers, restaurants, retail establishments, and creative services -Offers a comprehensive look at a variety of styles

This volume along with the others in the series continues to be an important tool for graphic designers and businesses alike.

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About the Author:

The editors of Creative Publishing international have created dozens of best-selling titles in the fields of cafting, sewing, home repair, home improvement, home decor, and landscaping.

From the introduction:

Roy Alden, designer

“Who can deny the importance of a logo? A good brand identity will sell a product or confirm the legitimacy of any project. In designing this graphic element to be successful in the global marketplace, flexibility is key. A logo must translate on paper, over a fax, over the internet, and be easily recognizable in every language. Colors and shapes must carefully be considered in order to effectively cross all cultural barriers. It must be timeless in its style and not be caught in current trends.

“The logos presented in this book are exciting, new, and varied. Most have successfully met the requirements of a successful global design while others are on the way. While this book shows the logos presented on letterhead, it is clear that the business world is moving away from paper to electronic media.

“Assuredly, the next volume in this collection will show more electronic examples of interactive logos, plus fantastic aspects that only the creative genius of the graphic design world could imagine.”

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