Letterhead & Logo Design 7 (LETTERHEAD AND LOGO DESIGN) - Hardcover

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Hardcover

ISBN 10: 1564967476 ISBN 13: 9781564967473

Publisher: Rockport Pub, 2001

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About the Author:

John Sayles worked for two Des Moines, Iowa advertising agencies before starting his own freelance business in 1983. In 1985, John met Sheree Clark, then an administrator and John’s client at Drake University in Des Moines. Six months and one successful design project later, Sayles Graphic Design opened in downtown Des Moines.

Today, Sayles Graphic Design has a staff of six and clients around the globe in nearly every type of service and industry. A simple philosophy--Creativity, Consistency, and Honesty--and an unassuming approach to business allow each staff member to do what they do best, whether it’s design or marketing or client service. As a result, design and strategy go hand-in-hand on every project.

Since establishing the firm, Sayles Graphic Design has developed more than 500 logos and icons and nearly 200 letterhead programs, in addition to projects involving packaging, direct mail, collateral, and environments. John’s bold style and use of non-traditional materials has made the firm’s work known worldwide. Sayles Graphic Design has become a common name in local and international design publications, a frequent award winner from organizations around the world, and an authority on such topics as creative direct mail design, design with non-traditional materials, and self-promotion. Sayles Graphic Design’s work is also included in the permanent collections of the Smithsonian Institution’s National Design Museum and the Library of Congress.

Introduction:

John Sayles, Sheree Clark, and the staff of Sayles Graphic Design

The ability to grab, express, stimulate, push, provoke, blow... not really words you’d use to describe your corporate identity. But we think they describe some of the latest and most innovative letterhead and logo designs in use today. These designs grab attention, express a message, stimulate interest, push a product, provoke a response, and blow the competition out of the water!

Today’s best designers are creating logo and letterhead designs that communicate their message with bold graphics, unexpected textures, brilliant colors, and special effects. Judicious use of these elements differentiates a good logo or letterhead system from a great one—and the truly great ones have the added ability to convey the clients’ organizational personality at a glance.

The best way a logo or letterhead design can successfully communicate a company’s message is with versatility. A good logo must be effective in one or multiple colors and able to appear in numerous sizes and in a variety of media. It may simultaneously need to be clear on a fax, small on a business card, huge on a billboard, and digital on a website.

Works selected for Letterhead and Logo Design 7represent 12 countries and more than 70 design firms. We’d like to acknowledge the enthusiasm and participation of design firms worldwide. The staff of Sayles Graphic Design was pleased to jury more than 1,500 entries; a three-day staff retreat was devoted to the selection process. The 200+ projects appearing in this book include fresh designs, striking illustrations, and clever executions. They are intended to inspire you to design logo and letterhead systems that creatively and effectively get the job done. Enjoy!

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