Return on Investment (ROI) Basics - Softcover

Patricia Pulliam Phillips; Jack J. Phillips

Softcover

ISBN 10: 1562864068 ISBN 13: 9781562864064

Publisher: Association for Talent Development, 2005

Synopsis

ROI Basics aims to provide this baseline understanding to both novice and experienced learning and performance practitioners. The book carefully walks the reader through the ROI process from the planning stage, to the selection of appropriate programs, to the collection of data, and finally to the mathematical calculations that determine ROI. In addition, the book includes two important chapters often overlooked in the ROI process-communicating results and integrating ROI into an organization's workplace learning and performance processes. Like all the books in ASTD's Training Basics series, ROI Basics provides dozens of interactive tips, tools, and exercises along the way to encourage immediate application and promote understanding of the material presented.

About this title

About the Author:

Patricia Pulliam Phillips is president of The ROI Institute and chairman and CEO fo the Chelsea Group. Phillips has implemented ROI in private- and public-sector organization and has conducted ROI studies on many programs, including leadership development, sales, new-hire orientation, human performance improvement, as well as K-12 educator development. She is the author or co-author of dozens of books and articles on ROI, including Make Training Evaluation Work (ASTD Press), ROI at Work (ASTD Press), and Bottomline on ROI (CEP Press). Jack J. Phillips is chairman of The ROI Institute. Through the Institute, Phillips provides consulting services and workshops for Fortune 500 companies and major organizations throughout the world. Phillips is also the author or editor of more than 30 books and 100 articles. His expertise in measurement and evaluation is based on more than 27 years of corporate experience in five industries and as a training and development manager at two Fortune 500 firms, senior human resources officer at tow firms, president of a regional federal savings bank, and management professor at a major state university.

Review:

Return on Investment (ROI) Basics is an essential resource for business leaders, line managers, and learning professionals who want to gain a comprehensive understanding of the ROI methodology. The easy-to-understand format provides step-by-step processes and applied examples to successfully implement ROI in any company. This is the handbook for ROI. --Tamar Elekeles, PhD., Vice President, Learning and Development, QUALCOMM

This book is an invaluable resource for anyone who wishes to understand and apply fundamental ROI processes and techniques. The Phillipses have provided a clear and concise primer on conducting an impact study and are masters at demystifying the ROI process--a feat that in itself derserves a round of applause. --Stacey Mullins, Manager of Planning and Metrics, Center for Training and Development, Harvard University

The ROI process has become the cornerstone of organizational assessment, measurement, and evaluation strategies. Combined with strong performance consulting processes and tools, the ROI process is transforming the workplace learning and performance professional's work with business partners. Return on Investment (ROI) Basics provides tremendous insight, experience, and wisdom the Phillipses have to offer on results-based measurement and evaluation in an easy-to-understand-and-apply resource. --Debi Wallace, Vice President, Advanced Analytics and Research Practice Leader, Workforce Analytics, Wachovia Corporation

About this edition

• Publisher: Association for Talent Development
• Publication date: 2005
• ISBN 10: 1562864068
• ISBN 13: 9781562864064
• Binding: Paperback
• Number of pages: 200