Marketing Your Ministry: Ten Critical Principles - Hardcover

Pearson, John W.; Hisrich, Robert

Hardcover

ISBN 10: 1561210234 ISBN 13: 9781561210237

Publisher: W Pub Group, 1990

Synopsis

Marketing Your Ministry features ten vital principles and literally dozens of marketing and ministry pointers. Filled with ideas and tips, it's written in an easy-to-read "novelette" format that provides stimulating discussions for both your board and staff. For many years, it was a featured book in the leadership training program of the Association of Gospel Rescue Missions.

About this title

From the Author:

Robert D. Hisrich, Ph.D., and John Pearson have high passion for the important work achieved by faith-based nonprofits and churches. So leveraging their experience over decades of innovative academic and in-the-trenches experiences with for-profits and nonprofits, they wrote this easy-to-read "Marketing 101" novelette for fellow colleagues also serving in-the-trenches.

From the Inside Flap:

Highlights:

• "If you have $10,000 to spend, invest $5,000 in researching and understanding your audience.
• You can't be all things to all people.
• Ask people what their real needs are--then listen, listen, listen.
• Don't be the 8th lemonade stand in a row of 9.
• Give people the choice to say "no" to a few options--yet still say "yes."
• One clever direct mail piece does not a marketing plan make. People buy a total package."

About this edition

• Publisher: W Pub Group
• Publication date: 1990
• ISBN 10: 1561210234
• ISBN 13: 9781561210237
• Binding: Hardcover
• Edition number: 1
• Number of pages: 116