Power and Influence: Mastering the Art of Persuasion

9781558002425: Power and Influence: Mastering the Art of Persuasion
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Book by Dilenschneider, Robert L.

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"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence," contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the "iron triangle" of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate.
Copyright 1990 Reed Business Information, Inc.

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9780134640419: Power and Influence: Mastering the Art of Persuasion

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ISBN 10:  0134640411 ISBN 13:  9780134640419
Publisher: Prentice Hall Direct, 1990
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  • 9780136833277: Power and Influence: Mastering the Art of Persuasion

    Simon ..., 1991
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  • 9780091747206: Power and influence: Mastering the art of persuasion

    Random..., 1991
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